Tesla’s new pop-up strategy, brings the brand closer to potential buyers. Touring the US and Europe, the cars are housed in a custom modified ‘shipping container’ designed at Tesla. Also featuring a limited range of retail merchandise and interactive POP displays, this concept allows Tesla to not only introduce their vehicle lineup to consumers, but to create a brand experience unlike with traditional retail. The mobile container store makes it’s first stop in Santa Barbara this week and onwards to the Hamptons on the East Coast. For more information visit Teslamotors.